The ZOOM Effect: Rise of the Aesthetic Industry During the Pandemic

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With the pandemic enforcing lockdowns, work-from-home setups, and social distancing, much has been said about the decline in the economy. More specifically, industries that thrive on people going out, such as bars, and even makeup or clothing retailers, have plummeted in sales. 

But the same can’t be said about the plastic surgery industry. In fact, there has been a significant increase in the demand for aesthetic procedures since the pandemic happened. 

Studies and interviews with dermatologists suggest that there is not one specific motivation for this surge in the aesthetic industry. Rather, it is a convergence of the accidental effects of the pandemic’s work from home and mask mandates. 

Video Conferencing Impacts Beauty Perceptions 

Because most businesses are forced to adapt remote work set-ups, video conferencing tools such as Zoom, have not only boomed in sales but also largely became a norm in the working lives of most people. While these tools are essential for maintaining human interaction and work practices amidst the lockdown, they have also ultimately but unintentionally impacted the way people view themselves. 

The increased number of hours spent on video has translated to a greater awareness of one’s physical appearance. While listening to business meetings, people also simultaneously stare at themselves on the screen. This is an avenue for noticing wrinkles and dark under eyes that trigger existing or even new worries about appearance. 

Unintended Consequences of Face Masks 

When people actually need to go out for essential trips, masks are mandated to be worn at all times. While masks effectively fight off the virus, it also covers half the face hiding smiles; meanwhile, eye wrinkles are on full display. 

A large percentage of the increase in aesthetic procedure demands is for eye and forehead contours. People tend to focus more on the upper half of their faces because wearing masks draws more attention to them. This results in a surge in the demand for Botox, dermal fillers, and other eye or forehead procedures. 

Get Professional Dermal Solutions 

With that, the “ZOOM effect” could have positive impact on the way your business is structured post-pandemic. Trust that Med Supply Solutions will cater to your aesthetic product needs.


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